Projectors can be used as permanent fixtures – for example to project your logo onto the wall in your business reception lobby or as temporary features such as events like a wedding or a music festival.

Gobo Projection for Events

Gobo projection is a perfect feature for all manner of events – whether you are running a local fashion show or organising a company awards ceremony. The lighting at an event is integral to creating ambience and many event organisers are now using gobo lighting as part of their overall lighting strategy.

You may wish to promote your brand at an event by projecting an image of your logo at selected locations within a venue, or provide a more aesthetically pleasing experience for you audience by lighting areas of a room that might otherwise appear bland.

The advantage of a gobo lighting in this instance is that it can be temporary. As opposed to producing expensive marketing boards or wall posters, why not re-create the essence of your brand at the event without having to commit to anything permanent which may, or may not get used for future events?

2020/2021 and the Covid-19 pandemic is (sadly) a perfect example.

Many of the companies that invested in printing leaflets, purchasing exhibition boards and physical products to promote their brands at events for the 2020/2021 season will have lost money and potentially need to spend money re-designing and re-creating their marketing tools for events. The gobo projector provides a cost effective, striking solution that you can change dependent upon circumstances.

Gobo Projection in Retail Settings

Gobo projection is now a popular choice across retail settings in the UK and worldwide. Below are examples and benefits of gobo lighting in retail settings.

• Help customer’s to navigate around the store (using projection lighting to point customers in the right direction manipulate the customer journey to increase the time spent in store).

• When you change the layout of your retail space use gobo projection to guide/instruct customers instead of having to purchase new signage.

• Entrance/lobby lighting is important as it sets the tone for the customer visit – therefore using gobo projection to create the right atmosphere as a customer enters the space will likely increase the time they spend in store (and ultimately the money they spend!)

• Create brand consistency by using the same gobo lighting across multiple locations – ideal for multi-site retail outlets.

• Retailers will often run different campaigns at different times of the year or they may run sales/promotions in store that require branding. Gobo projectors are a cost effective alternative to spending money (and time) using traditional signage.

• All retail settings have to meet health and safety requirements and the laws and regulations are always changing, therefore gobo lighting can provide support with health and safety without having to create new expensive signage every time a requirement changes. This is now even more pertinent post-Brexit in the UK.
  

Gobo Projection in Hospitality Settings

Have you ever stepped into a bar or restaurant where the lighting just isn’t right? Lighting is critical in hospitality settings as it is a key factor in creating the atmosphere and ambiance that keeps customers returning to your venue.

A Hotel will use a gobo projector to display their branding throughout the hotel and particularly in entrance reception areas. The hotel industry is fiercely competitive and companies are always looking for ways to set themselves apart from the competition and hotel design and styling is all important for attracting and retaining the guest. Gobo projection is often used by hotels to provide branding for outdoor areas of the hotel such as the entrance where a hotel might project their logo and/or a welcome message for their guests.